Hi there, are you someone who is unable to capture the attention of your audience? Which in turns results them in not taking action? Well. You do not have to worry. I will give you 5 ways using which you will be able to solve this problem once and for all!
But before that, you have to understand it’s not actually their fault, I mean like think by yourself, they are bombarded by so many things online, each second with something new that require their attention.
Answer this:
How many times in a day do you stop by an ad, or maybe open an email?
Only a couple right? You never open all the emails in your inbox! You do not look at every ad you come across online, isn’t that the case?
And this is the law everywhere, be it any video, any email, any ad, the ones that are able to capture our attention the best, we only go ahead to look at them.
Now, I think I have explained the basics well enough for you to understand. If that’s the case shall we move on?
Here you go the 5 ways to captivate your audience and make them take action:
- Get to know your audience
What do you do when you have to make your sibling do something? You blackmail them, right? How are you able to do that? Because of a very simple reason – you know them.
Now, I am not asking you to blackmail your audience god forbid. What I am trying to propose is, get to know them!
Their fears, their strengths, what motivates them, what doesn’t. Know them completely, for making any person do something you have to know them thoroughly!!
- Headlines
Now, after you have known them, pay attention to the headline. What is it? The first sentence of any written content, be it an ad, an email, threads, social media posts. The headline is very important.
Why?
Because that’s the very first sentence people look at, to decide if they are interested in reading further or not!
If you lose here, you have lost the game. So make your headlines stronger.
How to do that?
By triggering emotions. Evoke curiosity, make them feel if they do not open that email or do not read the ad, they will be missing out on a lot of things. Include statistics in your headlines. Target their pain points and give solution!
I am sure all of these will be enough to capture their attention, through the headline!
- Structure the rest of the content
After they have read the headline then what? I know you have tackled this but the rest of the content is as important as the headline.
The work of the headline is to direct the reader to the second line.
Now you may ask, what is the work of the second line?
To direct the reader to the third line and so on. This flow of sentences would end on the CTA, until then you have to make your audience read what you have got to say.
Therefore, the structuring of the texts is as important as the headline.
Now, how do you give structure to your content?
One of the most proven and popular ways: AIDA framework.
A- Attention
I- Interest
D- Desire
A- Action
Get their attention, make them interested in what you are saying, invoke their desires and then make them take action.
- Share social proof
But even after invoking their desire, it is not so easy to get their money! Unless, it is validated by others. We humans are social animals. Its basic common sense that we tend to do those things that are also done by others, that the other have validated.
For this share social proof and testimonials as much as you can. And if you can, make you existing customers tell their story on how your product/service changed their lives.
Case studies and results will drive the most sales for your business, if you know how to use it correctly.
- Handle their objections
You have them on the edge now, they are 1% away from making their decision. Shall they be your customers, shall they not? They have all the “what if” questions.
What if it won’t work for them? What if it is not the right choice? What if you have the same solution as the others but are using tactics to get them involved?
And this is the perfect time when you need to come in and handle these objections.
But how will you know these questions? It all comes back to knowing your audience.
If you properly know your audience, you must know what the questions are that are keeping them from making the purchase. If you know the questions, you know the answer.
Answer each possible objection they might have in their heads. This doesn’t make you vulnerable but positions you as someone who is really there for their audience and genuinely wanna solve their problems.
And with this we have covered the 5 points you need to cwptivate your audience and make them take action.
But, I have something for you, if you have stuck till the end.
A bonus point, and that is: Give free value.
Yes, you heard me correct. Give them free value. This would lead them to trust you more than ever and “whatever you give comes back to you multiplied” you have heard that right?
Conclusion:
Here you go these were the 5 winning ways to captivate your audience and make them take action. Understand them first then provoke emotions from the headline. After you have done so, make interested, stir the desire. Handle their objections. Build trust. Position yourself as someone who knows what they are doing, give them free value and voila, your audience will take more action than ever!
Now, you need to go ahead and tell me what was the point you were missing in your campaign and how would you implement it!
shafiyanasimcom.wordpress.com 